How to use color to drive sales

Even though an increasing amount of business is currently happening over the internet, many companies still believe in direct sales. There’s nothing quite like getting the chance to speak face to face with someone who’s going to learn about your business, and make specific recommendations, and many businesses still prefer a brick-and-mortar office and a direct sales force.

Capital has been partnering with small business owners since 1939 to help them equip their offices with premium office equipment, and we’re proud to carry the full line of Kyocera Multi-Function Products (MFPs)! If you need to lease a copier, we’re always a phone call or mouse click away, and we’ll schedule a free consultation. We’ll learn about your business’ daily operations, and recommend the perfect color copier lease! Here are just a few reasons why high quality color sales collateral is so important for your office:

Branding-We all understand how important brand loyalty is to a business’ growth. People are willing to pay premium prices for products and services with great branding, and it starts with selecting the right colors and logo to tell the story of the company. Law firms and financial institutions are more likely to use cooler colors to convey stability, or green to remind people of money. Retailers, on the other hand, often benefit from bright, attention grabbing colors such as reds, oranges, and yellows. Whatever colors you select, your MFPs offer premium quality imaging.

Higher Perception of Value-If you want customers to pay more, it’s crucial for your sales collateral to demonstrate higher value. Prospective customers need to see full color photos to really get an idea about your products, and if your sales collateral doesn’t look colorful and professional, it’s not going to help you get the sale.

Sustained Attention-Some sales happen on the first visit, but many take longer. Larger companies often move at a snail’s pace before they make many decisions. The last thing you want is for your materials to find their way into the trash can as soon as you walk out the door. If your prospective client considers your sales collateral too nice to throw away, you’re much more likely to get their business!

For more information, or to schedule a free consultation, contact us online, or at 501-375-1111.