The science of color in printed sales collateral

Advertising and promoting your business is always challenging. Consumers are exposed to so many advertisements during the course of an average day, and you often only have a matter of seconds to get their attention. In order to be successful, it’s crucial to have the right tools to create a message that gets attention and keeps it!

At Capital, we’re proud to carry Kyocera Multi-Function Products (MFPs), which offer premium imaging, and the best performance record in the industry. If you need to lease a copier, we’re always a phone call or mouse click away. During your free consultation, we’ll learn about your business, and recommend the perfect color copier lease to help your business grow! Here are just a few reasons why color is such an important part of your sales process:

Colors showcase your brand-Creating a great brand is one of the best ways to demonstrate higher value for your products and services, and selecting the right combination of colors is important. Brighter colors like reds, oranges, and yellows are the most effective at drawing attention, and are great for retailers. Darker, cooler colors like green, blue, and grey are a better fit for a company interested in conveying stability, such as a bank or a law firm.

Color helps tells a better story-Consumers remember colorful images much longer than black and white, which can really increase your competitive advantage. It also helps showcase your products much better when your prospective client can see full color photos.

People keep colorful materials longer-When people are tidying up their homes or offices, newspapers and junk mail is usually the first thing they throw away. But they often keep glossy magazines and catalogs much longer. You’re far more likely to make a sale if your prospective client considers your sales collateral too nice to throw away!

For more information, or to schedule a free consultation, contact us online, or at 501-375-1111.